Additional bits of the material such the business cards also gave me and tom more ideas for the viral campaign.
Various features such as the painted effect and the random shapes are possibly styles i could incorporate into an idea. Also the stamp thing within this book card thing is an effective feature that could engage the viewer. Anyhow, the only disappointing thing about the task so far is the lack of imagery. I HAVEN'T FOUND OR BEEN INSPIRED BY ANY IMAGERY YET THAT COULD RELATE TO THE VIDEO IDEA. If im to hit the viral sweet spot with this idea i need an image based thing etc .
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