PERSUASION ADVERTISING
EXAMPLE 3:
To conclude my focus on the forms of persuasive advertising i looked at more commercial example of advertising. This particular leaflet handout was designed for the KFC brand to promote their new mini fillet burger. Its purpose was to create a visualisation of what their product would offer to others. Within this advert it uses many graphical characterisitics such as photography, typography and layout to convey a successful message. Initially the use photography is used to visually show what the product is offering. As well the application of typography is simplistically used to deliver a clear message. Various parts of the design such as the splash effect indicating the 99p thing, represents mayo in the burger. By applying this feature it creates a overall balance within the design. The main selling point to the advert is the image that presents the product they are selling.
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