The various elements within this design are simplistically layed out to deliberately enforce a strong message. Firstly the use of imagery is used to its limits to create a overall presence on the viewer. Moreover additional typography is scaled down to a limited size to simply communicate a structured message. The combination of these two methods works to full effect in terms of fearful advertising because it concentrates largely on image rather than text.
Its overall selling point is the use of shocking imagery that communicates this horric message.In my opinion, the overall impact of this poster works successfully due to the digusting image. Also, with speaking to others about this particular advert they commented on how it made them feel.