JOSHUA HIBBERT

After looking at the material collected from the army careers office, i chatted to tim and we started to refine ideas on another a1 sheet. Below i state our ideas in more detail and possible layouts etc. To develop this campaign idea i will also look further into other resources such as colour, textures and more images. Hopefully be doing this it will achieve a original design idea that meets the brief. 

LIST OF REFINED IDEAS ETC // DIRECT MAIL AND ONLINE

DIRECT MAIL 

- A5 STAPLED BOOKLET CONTAINS 12 PAGES WITH KEYWORD SYSTEM 

MAINLY IMAGES FOR 10 PAGES AND LISTED HEADINGS SUCH AS TRAINING EXPLAINS VARIOUS THING ON EACH PAGE/ USE MODULAR GRIDS AND TYPOGRAPHY IS BOLD POWERFUL BUT TEXTURED ALSO, INCLUDE 1 PERSONAL PROFILE AND THE SLOGAN WOULD BE JOIN THE BEST FOLLOW YOUR DREAM CAREER 

- POSTCARD WALLET BOOKLET  SEPERATE CARDS SIMILAR FORMAT TO PREVIOUS IDEA USING IMAGES ETC, BUT CONTAINED IN SMALL PACKAGE QUITE CHEAP TO PRODUCE BUT WOULD IT BE EFFECTIVE AS A LONGLASTING PIECE. 

-A6 POSTCARD BOOKLET PERFORTED SO CAN RIP OFF, SAME FORMAT BUT USING NUMBER SYSTEM 1-10 WITH CERTAIN WORDS SIMPLE HEADING BOXED ONCE MORE BUT PEOPLE CAN KEEP THEM RIP THEM OFF ETC, BUT COMPACT STYLE , POSSIBLY INCLDUE STICKERS ETC APPEAL MORE 

- DVD IDEA VERY INTERACTIVE 10 POINT SYSTEM VIDEO, 2 MINUTE VIDEOS FOR EACH ONE 2 MINUTE IN TOTAL ETC MIGHT BE TOO LONG , BUT CURRENT OFFICER SPEAKING ON DVD VERY CLEAR AND INFORMATIVE . ..

- STCIKERS/ BADGES - MOST PROBABLY NOT IMAPCTFUL ENOUGH  BUT COULD PUT INFO ON BADGES AND THEY COULD CUSTOMISE THEM. TRY TO RECREATE FEELING ETC 

- A3 POSTER FOLD OUT MAYBE INCLDUED INTO WALLET THING, 10 BOXES WITH IMAGE AND TEXT EFFECTIVE COMMUNICATION FOLD UP INTOBOOK THING ALSO. 

- EMAIL BANNERS / WEAK IDEA LACKING DEPTH WOULD KEEP A EVERLASTIGN IMPRESSION ON OTHERS NOT ENOUGH DETAIL 

- NOTEBOOK PADS ETC 

ONLINE IDEAS 

Developed around 5 ideas for webdesign also 

- ENTIRELY INTERACTIVE VIDEO STYLE WEBDESIGN, 10 VIDEOS EXPLORING IMPORTANT QUESTION, WHITE BACKGROUND CERTAIN COLOUR SCHEME 

- CONTACT SHEET SCROLL BAR, CLICK ON IMAGES AND SCROLL TO CERTAIN VIDEO, SIMILAR IDEA BUT DIFFERENT LAYOUT.

- BOX IDEAS WITH JUST PICTURES OF ARMY RECRUITS TALKING ABOUT PARTICULAR SUBJECTS VERY LIKE CURRENT ARMY ADVERTISING BUT GRAPHICALLY MORE DEFINED 

- PREDOMINATELY JUST TYPOGRAPHY WITH WORDS MOVING IMAGE BASED , INTEND TO BRING UP MENUS REALLY CLEAR 

The entire range of these ideas will be mocked up uisng line drawing s and layout sheets, also i need to look at colour schemes, typography, layouts and current webdesigns.