Contuining my focus on competitors, i collected further advert examples that illustrates diverse ways of communicating to particular target audiences. Firstly i will post the adevrt design from buxton water. Within the methodolgy of this advert Buxton water have incorporated a more graphic/arty approach to the aesthetic of their design. The spray of water creates a shape that appears exciting and active. In addition the use of carefully placed typography is interesting because it forms a narrative. By refining certain elements of this advert, i could develop it into my final concept. Importantly the use of typography will be a key element when producing the television commercial.