To begin my focus on the animated element of this task, both me and tom once more discussed how the use of these words would benefit our first ideas. Initially looking at certain bits of material from magazines and their website we came up with round 10 reasonable ideas. MOst probably they need more thought but it shows we have a start and it can be developed.
- Very musical atomsphere looking inside one of the nando's restuarants.Graphically the interior of the restaurant would be embedded into wooden material, give that raw look. But to create an atomspheric feel various random comments would appear and a visual aroma would be roaming around. Possibly too literal, but elements of it are interesting
- narrative based, USING A BASIC PIECE OF PAPER. SPLASH OF CHILLI LANDS ON IT AND A PERSON DOODLES ON TOP OF THIS GRAPHIC, COMMENTING ON NANDO'S ETC
- USING THIS SIMILAR STYLE, THE LOGO LANDS ONTO A OLD WOODEN BOARD AND FROM THE CHICKEN IS VARIOUS IMAGES THAT RELATE TO THE NANDO'S BRAND, ROUGH DRAWN LOOK BUT QUITE INTERESTING CAMERA ZOOMS IN AND OUT, DYNAMIC LOOK.. MANY OBJECTS FLOWING FROM THIS LOGO, POSSIBLY COULD BE LIKE A JOURNEY.
- FLOWING STREAM OF WORDS FROM A CHILLI, IN MIDDLE OF VIDEO, AND LANDS ONTO VARIOUS PLATES IN RESTAURANT DISOVERY STYLE PIECE. WHERE'S THE CHICKEN. RELATES TO AROMA AND ATOMSPHERE.
- MASSIVE CHICKEN SCULPTURE IN MIDDLE OF SOME CITY, AND VARIOUS BALLONSARE POPPING WITH CHILLI SPLASHES AND WORDS. BUT THERE'S A CIRCLE OF PEOPLE SURROUNDING THE CHICKEN. METAPHORICALLY THE CHICKEN ACTS A S A GOD TO THE PEOPLE. TRAVEELLING THING ETC. POSSIBLY HUMOROUS.
- GOING FOR A RUSTIC FEEL,USE WOOD AS A SURFACE AND MANY OBJECTS ARE COMING OUT OF WOOD SOMEPERSON IS TRYING TO GRAB THE OBJECTS FROM THE WOOD QUITE PLAYFUL SORT OF GAME AT HOME WITH THE FAMILY. INTERESTING LINK TO FAMILY, ATOMSPHERE
- OLD BOOK OPENING PAGE BY PAGE AT VINTAGE STYLE STENCILS ILLUSTRATING ASSOCIATED THINGS TO NANDO.WORN EFFECT KINDA COLLECTIVE THING SIMILAR LLOOK TO SHEPHARD FAIREY WORK.
- ABSTRACTIVE PIECE, CIRCLES EXPANDING, PRODUCING VARIOUS TRIBAL PRINTS BUT INTO APPEALING IMAGES NOT TOO SUR YET
- USING A CHILLI STYLE HEART THAT PUMPS VITALITY INTO CERTAIN AREAS, BUT COULD BE ALSO DONE ON A OLD WOODEN FLOORS LOADS OF SMALL CIRCLES BOUCING INTO THE HEART. NANDO LOVE/ /
- ALSO LINKING TO THIS COLLECTIVE IDEA, THE STORY COULD LOOK AT VARIOUS OBJECTS ITEMS FROM NANDO'S TO MAKE SOME KIND OF OBJECT ETC. BUT THREE DIFFERENT ONES.
Above is the first ideas we developed from our mood board. Most of them are literal and seen before but i will use various elements of these ideas and combine them to make a final idea.