Firstly to explore this brief to a standard that is better than the previous projects, i noted down a series of thoughts and links that would provide me with a strong platform. Below to overview my project brief i will write down the brief in its whole context.

Brief: Create a 30 second Tv commercial to celebrate Belu Water

Proposition: Start a chain reaction

- A single execution suitable for TV and Online
- Include Belu's logo

Tone of Voice
Belu produces delicious water in beautiful bottles, is the most environmentally friendly brand on the market and all its profits go to clean water projects,both in the UK and around the world. It aims to raise the bar within the industry and expose its lazines towards current issues.

Most of all Belu aims to make a real difference to the lives of those without accessible, clean drinking water. The creative should be infectious, Playful, Fun, Friendly and focus on solutions rather than problems.

Target Audience: The do what i can consumer - people who have an understanding about the world's problems and want to make a difference, but who arent prepared to go out of their way to do so. They only want good if its easy accessible

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