I developed my ideas further by noting down ideas on a large a1 sheet. Firstly i intended to explore various keywords such as environment, water and celebrate. These words were taken fromn the brief after overviewing it. By doing this it enabled me to discover various words that could be developed and included into the design of the television commercial. Below i will note down the various words looked at:
ENVIRONMENT// WATER/ CELEBRATE/
- Energy - TRANSPARENT - party
- green - Liquid - embracing
-organic - blue - gathering
-roots# - flowing -glorify
-grass - cool - extol
-corn - refreshing -applaud
-fresh - revitalising - cheering
-open - air - dripping - speak- out
-living - running - explode
-plants - clear - express
-ambience - essential - release
-wildlife - crystal - exert
-harmless - calm
-protection - pure
-friendly - elemental
-surroundings - splash
-fair trade
After collecting various words linked to the brief, i began to find various images to provide more inspiration. By using this method of working gave the project more depth.
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