Both myself and Tim decided to take at trip down to a nearby ARMY CAREERS office to try and find some suitable material for our research and influences for our designs. When we arrived at the office we met two ARMY officers who gave us some current advertising examples such as booklets,DVD'S and cards etc. Interestingly after speaking to the officers about what things they use to show schools, the officers commented on how the DVD was the most successful in communicating a true reflection of the Army. This information is valuable towards the development of my advertising strategy. Whilst travelling back to the college we both discussed various elements within the material collected and how we can incorporate it into my project. I am very pleased with the material collected and the infomation aqquired from this trip. We intend to scan the material in and overview it to provide more insight into our brief.
Posted by Joshua Hibbert at 2.3.08