Following the presentation of our cogintive dissonance ideas, paul provided us with another exercise. This exercise involved developing our skills when brainstorming ideas. He commented on how brainstorming can be too literal and possibly make our ideas too obvious. Therefore we were instructed to approach idea making in a different way. This involved using one single word such as BLUE and randomly associating wors with it in groups of 4. By using this method was effective because it provided us with words that are more obsure. Possibly this method could enhance my ideas in future projects. To conclude the day i was given a new brief that focused on the branding of NANDO'S. I intend to use this method of mind mapping when starting the brief on tuesday.

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